GoogleSiteScore
Free SEO Toolkit

Free SEO Tools That Help Small Businesses Get Found on Google

Paste your web address. Get a score out of 100 and a plain-English list of what to fix — in 60 seconds, free.

Free • No signup required • Results in 60 seconds

Scan to check your site

Open the free 60-second audit on your phone.

Check My Website
60-second scan

Real-time analysis of 16 ranking factors.

Plain English

No tech-speak. Just what to fix and how.

Built for SMBs

Designed for plumbers, salons, cafés, and shops.

Complete SEO Toolkit

Every SEO tool you need. Free. In one place.

Search 31+ tools across website analysis, technical SEO, keywords, schema, and AI search.

SEO Score Checker

Website Analysis

Full 16-signal Google Readiness audit in 60 seconds.

Domain Overview

Website Analysis

Traffic, keywords, backlinks and authority snapshot.

Backlink Tool

Website Analysis

Backlink checker, toxic-link audit, competitor gap, and link building — one tool.

Broken Link Checker

Technical SEO

Scan a page or entire sitemap for 404s and dead links.

XML Sitemap Generator

Technical SEO

Create a Google-ready sitemap for any website.

Robots.txt Generator

Technical SEO

Build a clean robots.txt with no crawl mistakes.

Google Index Checker

Technical SEO

Check if a URL is indexed by Google right now.

Canonical URL Checker

Technical SEO

Find canonical tag issues that duplicate content.

Redirect Checker

Technical SEO

Follow every 301/302 hop and spot redirect chains.

SSL Checker

Technical SEO

Confirm HTTPS is correctly configured and trusted.

Keyword Research Tool

Keyword Research

Volume, difficulty, keyword ideas, competitor gaps, and a content plan in one tool.

Keyword Mapping Worksheet

Keyword Research

Paste keywords, assign target pages and intent, then export a CSV map.

Keyword Density Checker

Keyword Research

Spot overused words and keyword stuffing before Google does.

Meta Tag Tool

Meta Tags

Generate, write and analyze titles, descriptions, OG and Twitter tags.

Open Graph Preview

Meta Tags

See how your link previews on FB, X and LinkedIn.

Schema Markup Generator

Schema

All schema types in one place: Organization, Local Business, FAQ, Article, Product, Service.

Page Speed Analyzer

Performance

Server response time, page weight, compression, and render-blocking scripts.

Mobile Friendly Checker

Performance

See what mobile Googlebot sees on your site.

Website Speed Guide

Performance

Practical fixes for slow pages.

Word Counter

Performance

Count words, characters, sentences and reading time.

Readability Checker

Performance

Flesch, Gunning Fog, and grade-level scoring.

AI Visibility Checker

AI SEO

Check if ChatGPT, Perplexity and AI Overviews cite you.

AI SEO Writing Assistant

AI SEO

Score your draft and get AI fixes, a title, meta description, and outline.

AI Humanizer

AI SEO

Rewrite AI-generated copy so it reads like a human wrote it.

HEIC to JPG Converter

AI SEO

Convert iPhone HEIC photos to JPG, PNG, or WebP in your browser.

PDF to JPG Converter

AI SEO

Turn every page of a PDF into JPG or PNG images, free and private.

Background Remover

AI SEO

Remove image backgrounds in your browser. Free, private, no signup.

Local SEO Checker

Local SEO

Grade your local rank signals and GBP setup.

Google Business Checklist

Local SEO

The highest-ROI free move any local business can make.

AdSense Readiness Checklist

Website Analysis

Self-scored checklist to see if Google will approve your site for AdSense.

ads.txt Checker

Website Analysis

Fetch /ads.txt and verify the Google AdSense line, HTTP status, and Content-Type.

What we check

16 of the most important things Google — and your customers — look for on your website.

Google crawlability

Can Googlebot actually reach and read your pages? We check that your site isn't blocking search engines in robots.txt, meta tags, or server headers.

Sitemap

A sitemap.xml file tells Google which pages exist on your site so nothing important gets missed. We confirm yours is present and reachable.

Robots.txt

This file tells search engines what they can and can't crawl. A misconfigured robots.txt can hide your entire site from Google.

Page title

The <title> tag is what shows up as the blue link in Google results. It should be unique, descriptive, and 50–60 characters.

Meta description

The snippet under your title in search results. A clear 150–160 character description improves click-through rate.

Mobile friendliness

Google uses mobile-first indexing — your site must render, read, and click cleanly on a phone or it gets demoted.

Website speed

Slow-loading pages lose visitors and rankings. We flag heavy pages, blocking scripts, and Core Web Vitals issues.

Contact info

A visible phone, email, and address on your site builds trust with visitors and gives Google real-business signals.

Local business schema

Structured data (LocalBusiness JSON-LD) tells Google your name, address, hours, and area served — powering local search results.

Privacy policy

A privacy page is required for Google Ads, AdSense, and most contact forms. Missing it hurts trust and monetization.

Terms page

Terms of Service protect you legally and signal to Google that this is a legitimate, established business.

Google Business Profile

Your free Google listing that shows on Maps and local search. We check for signals it exists and is linked to your site.

Broken links

Dead internal or outbound links frustrate users and waste Google's crawl budget. We scan for 404s and redirects.

Call-to-action buttons

Clear next steps — Call Now, Get Quote, Book — turn visitors into leads. We check that CTAs are visible above the fold.

QR code availability

A QR code on your site (or in print) makes it one tap to open on mobile — great for restaurants, flyers, and business cards.

Chatbot readiness

A chatbot or contact widget lets visitors ask questions instantly. We check whether your site has one, or room to add one.

Built on the standards Google, W3C & Bing publish

Google Search Central
Core Web Vitals
WCAG 2.2 AA
Schema.org LocalBusiness
Bing Webmaster

How it works

Three simple steps. Zero hassle.

1

Enter your URL

Type your website address and click Check My Website.

2

Get your score

We scan 16 factors and give you a Google Readiness Score out of 100.

3

Follow the fixes

Use the prioritized AI recommendations — or let our team handle it.

Learn the basics

How a website audit actually works

No black box. Here's the four-step pipeline behind every Google Readiness Score.

Fetch like Google

We request your homepage the same way Googlebot would — desktop and mobile user agents, raw HTML, sitemap and robots.txt.

Run 16 checks

Each test is grounded in Google's public ranking signals: crawlability, schema, Core Web Vitals, broken links, contact info, mobile, and more.

Score and prioritize

Weighted scoring puts the highest-impact items (mobile, speed, crawlability) first. You get a 0–100 grade with plain-English fixes.

Fix and re-run

Most fixes take 5–30 minutes in your site builder. Most users see local search movement within 2–4 weeks of fixing the top items.

How we built the audit

Built by working SEO practitioners.

GoogleSiteScore is built and maintained by the team at Spider Web Agent — a small web and SEO studio that runs done-for-you Website Rescue work for local businesses. Every check the audit runs is grounded in publicly documented guidance from Google.

  • 16-signal audit grounded in Google Search Central documentation
  • Core Web Vitals scoring aligned with Chrome UX Report methodology
  • WCAG 2.2 accessibility checks baked into every scan
  • Local SEO schema tuned for Google Business Profile ranking

GoogleSiteScore is an independent tool and is not affiliated with, endorsed by, or sponsored by Google LLC. Google and related marks are trademarks of Google LLC.

About the team

From the blog

Fresh insights from our audit practice.

All articles →

What the score means & how it works

The 60-second answer to the questions everyone asks first.

It's a 0–100 grade for how prepared your website is to rank on Google. 80–100 = excellent and competitive. 60–79 = decent but losing traffic to fixable issues. Below 60 = Google is struggling to crawl, understand, or recommend your site.

Ready to see your score?

It's free. It takes 60 seconds. No credit card.

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Scan, share, score.

Point your phone camera at this QR code to open GoogleSiteScore. Share it with a client, print it on a flyer, or save it to send later — it always opens the latest version of our free audit.

Put your logo in the middle of your QR code

The go-to for fancy, branded QR codes — free, no watermark, and we verify it still scans.

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Frequently asked questions

Honest answers about what we do and how it works.

Yes. The audit, every tool, every guide — all free. No signup, no credit card. We make money when small businesses hire us for done-for-you Website Rescue work, and even that's optional.

SEO playbooks by industry

Pick your trade for a step-by-step local SEO playbook — Google Business Profile, schema, reviews, and service-page structure tailored to how your customers search.

See all: SEO by Industry hub →